Nope, Not a Smart Strategy

There’s something to be said for edginess, irreverence, non-conformance, or a push-the-limits style  to marketing your product and business.  Yet, even those who do it well generally know when to take something seriously and cut the crap. As we wrote last week, West Sixth Brewing Co. recently expressed its frustrations over a trademark lawsuit by…

Trademarks Wars: Playing the David vs. Goliath Card

In the world of beer-related trademark infringement disputes, there’s no more frequent call to arms than David vs. Goliath.*  The big boys have the “fancy lawyers” and engage in “corporate bullying” in an attempt to squash the little guy who is just trying to make good beer. The latest in these fights is Magic Hat…