Evan Parent, a San Diego home brewer and beer aficionado, feels deceived by MillerCoors and its marketing of Blue Moon Belgian-style wheat beer as a “craft beer.” For approximately a year and a half, Parent enjoyed Blue Moon, regularly purchasing it from Ralph’s and Vons grocery stores and 7-11 convenience stores. Parent chose Blue Moon…
How much influence can a label have? A lot, apparently, if you’ve followed the “craft versus crafty” debate of the past few years. Remember when we called new beers from anyone other than Big Beer microbrews? Those were the days of a few new six-packs from places unknown hitting the grocery shelves. Something unusual with…
It’s one of the biggest stories in the beer world these days and it’s not going away any time soon. Big Beer can’t ignore craft beer anymore and is getting into the game. Last week we pointed to two articles, both from craft beer with – in some ways – opposite messages about related issues. …