West Sixth Brewing Co. in Lexington, KY, recently provided the perfect example of how not to handle a trademark dispute. Very public complaints of stupidity and corporate bullying quickly shifted into additional claims of defamation and a very public retraction. Now that the dust has settled, John Cochran, President and co-founder of Terrapin Beer Company,…
There’s something to be said for edginess, irreverence, non-conformance, or a push-the-limits style to marketing your product and business. Yet, even those who do it well generally know when to take something seriously and cut the crap. As we wrote last week, West Sixth Brewing Co. recently expressed its frustrations over a trademark lawsuit by…
In the world of beer-related trademark infringement disputes, there’s no more frequent call to arms than David vs. Goliath.* The big boys have the “fancy lawyers” and engage in “corporate bullying” in an attempt to squash the little guy who is just trying to make good beer. The latest in these fights is Magic Hat…